Strategic marketing for Hoteliers, which look for gulf guests

(openPR) - simple or two overall offers with cheap Greenfees for Golfer on a beautiful extra folder with multicolored high polish pictures to give change and somewhere on the homepage hide, thus are not the target group Golfer not opened and also the own authority as gulf hotel not stated.

Golfer are not equal to Golfer
There is the Schnupperer, the a risers, the beginners, the progressing, the Hardgolfer, the Softgolfer, the Singlehandicaper, the Midager, the seniors, the groups of men, the woman Mrs., those the fun wants or „the wild ones “, at least which need two places (36 hole) to have on the day. Then we have there still Golfer with pro (that is a professional coach) to travel, such only the gulf to play want or others also the culture and Wellness make. To a strategic marketing it belongs itself over the fact to become clear whom I would like to have in my hotel as a guest (beside the other specific groups of guests). How do I reach these desired guests Who are the owners of target group Where can I set my sales activities if possible without high Streuverluste Large hotel companies can afford it financially with the German gulf federation (DGV) a co-operation to deal over with its homepage to be represented. Medium-size Hoteliers has to address other possibilities around the Golfer.

Target group reach
Golfer freeze a study according to DGV very gladly to a short stay (to 4 overnight accomodation) in Germany and to Austria. A clevere Hotelbesitzerin in north Bavaria aquiriert their new guests completely purposefully. After the slogan: „Who does not make anything white,' nen circle “on the map, has it into 200 kilometers distance for gulf clubs looked, with the club managers locally agreed upon and as a sponsor of the monthly gulf tournament the two main prices gross ladies and gentlemen donated a presentation. Their wages for the personal trouble: Six reservations within 5 weeks from this clubs. Special gulf fairs in Stuttgart, Ulm, Hamburg, meals, Augsburg and Cologne offer a platform for presentation at the target group of the Golfer. Thus for instance Tiroler hotels from Austria show up on community conditions.

Co-operation are received
Only with neighbour hotels, in order to divide costs of the fair, but also other co-operation are not useful. With the gulf clubs of the region, the pro Shops, rented car companies and gulf journeys offerers to only call in order some.

Gulf experience world furnish
Humans are particularly in the tourism and in the hotel the most important success factor. It concerns that the gulf playing guest with its personality, with its expectations and requirements seriously to be taken wants. A majority of the achievements taken up by it is furnished again directly on the other hand by humans in the hotel. All gulf marketing strategies are to be aligned to the gulf playing guests. That begins an authentic with the reservation inquiry, goes over unusual greetings, offer-mixes and flows in the production of a positive gulf experience world. Is there extra an area, if possible in the proximity of the Parkgarage, with lockable „lockers “for the gulf luggage Did the reservation team book the starting times at the places, accepted with the reservation, and from the club be confirmed again to let itself Does the traveling guest get „his special gulf Welcome package “all booked play data, Scorekarte, Birdiebook, starting sketch to the club and a log whether universe of the hotel contained Findige Golfhoteliers surprise their gulf guests with not everyday services and bind so on the one hand your guests to the house and on the other hand can them the far recommendation at friendly Golfer in the homeland club of the guests be safe.


Press contact | WESTPHAL PR
Ruediger Westphal |Diplom operation manager
Englbergweg 9a | 84036 land hat | Germany
Telephone: (+49) 0871-4308-502 | fax: (+49) 0871-4308-506
Funktel: (+49) 0171-9957-373 | email: ruediger.westphal@t-online.de


As advisor and a service entrepreneur WESTPHAL gulf tourism supports medium-size Hoteliers like also hotel co-operation with know-how both from the operational business, and from the ranges strategy development, marketing and selling planning and the management consultation. If it concerns the development of existing or new leisure or tourism projects of the gulf haven, and accompany we arrange the hotel trade with strategy development, organization management and marketing concept ions. We cooperate to coworkers also in the industry admitted to partners and train even the hotel woman employees and - as all topics of the gulf tourism.

Ruediger Westphal, diploma operation manager (FH), is owner in Landshut/Nby. resident of consulting and service bureau. It is an entrepreneur, trained management and sales coach and 1996 in the personality and team development certified had itself. Since 1994 it help enterprises by clear strategies to successful market a positioning. Before it he transferred and to center of the 90's successfully resumed the medium-size exempt private company in the year 1976, 24jährig.

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