CRM: Studies occupy rising demand for solutions for marketing and campaign management

Ralf Geishauser, managing director of the GEDYS IntraWare GmbH (openPR) - Braunschweig/Peter mountain, 28.02.2007 - already 73 per cent of the enterprises in Germany, Austria and Switzerland see their priority goal in the increase of the customer connection with the Customer Relationship management (CRM). This high meaning increase - particularly within the ranges marketing, selling and Customer services - moves according to youngest Studien* the efficient management of campaigns into the focus of the conversion of CRM projects to enterprises.

Above all Internet and the E-Mail continue to gain so the estimate of the market researchers of Capgemini and Gardner as media for customer connection significance. They count on the fact that mix from both communication media in the future with 75 per cent will lie. Also the Controlling and the profitability of CRM measures take a very high value with a multiplicity of enterprises meanwhile. Above all measures in demand for precise customer success estimation and the interface realization between the ranges marketing, selling and Customer services are. The consequence: The number of the enterprises, which require for more marketing automation, rose within two years by 32 per cent.

Also the GEDYS IntraWare GmbH (www.gedys-intraware.de) can confirm the newest trends on the CRM market and the increasing requirements at effective solutions during the customer connection. The CRM specialist reacted recently to the current developments and concentrates in particular on the topic marketing and campaign management. For this the enterprise on the CeBIT of this year with its new CRM module „marketing “(www.gedys-intraware.de/crm/marketing) a comprehensive solution for process orientated campaign management presents. The new module supports marketing and selling in the enterprise completely, of planning over execution up to the success measurement of effective marketing and selling actions.

Thus precise selection tools make an target group-exact market speech possible and avoid unnecessary Streuverluste. Real-time analyses to costs over back runners and generated sales chances inform beyond that about the success of marketing actions. By transparent information and smooth communication as well as the simple integration of the selling coworkers into campaign execution the module integrates „marketing “the ranges marketing and selling.

„Companies demand today a purposeful control of marketing and Sales campaigns. Here a high meaning for the progress control is attached to the campaign management “, describes Ralf Geishauser, managing director with GEDYS IntraWare. The expert at the same time makes attentive also to the financial advantages of good solutions: „Project experiences prove that an efficient campaign management reduces the run times in the enterprise by 90 per cent and the costs even by 30 to 50 per cent. At the same time the Response as well as the CROSS Selling rate can be increased over up to 20 and/or 25 per cent. “

The GEDYS IntraWare GmbH presents itself and their new module „marketing “on the CeBIT 2007 in resounds to 3, conditions C25, as well as in the CRM center to the trade fair in 4, G67 resounds.

Further information finds you under www.gedys-intraware.de as well as under www.gedys-intraware.de/crm/marketing.

* The numbers used in the context of this report are based on the CRM barometer 2005 & 2006 (Capgemini) as well as on a prognosis from the house Gardner.

Press contact:

GEDYS IntraWare GmbH
Sabine Friedersdorf
Long road 61
D-38100 Braunschweig

E-Mail: sfriedersdorf@gedys-intraware.de
Tel: 0531-123868440
Web: www.gedys-intraware.de

Over GEDYS IntraWare

The GEDYS IntraWare GmbH drives solutions out for the management of Kundenbeziehungen (CRM) on basis of IBM Lotus Notes domino as prominent offerers federation and European-wide. The line GEDYS IntraWare 7 covers a complete Suite for the care of Kundenbeziehungen and contains efficient tools for selling, marketing and service. With these flexible modules enterprises use professional solutions of the address care over the electronic customer document, Workflow automation and the campaign management up to the selling control with configurable sales methods.

Further the GEDYS IntraWare offers a complete Java/J2EE solution for the Office and contact management on the new innovative IBM portal technology as one of the first manufacturers. As a complete offerer the society sells innovative products of selected manufacturers, that integrate themselves meaningfully into the GEDYS IntraWare 7 solution. The GEDYS IntraWare is Premium partner IBM. The society cares for team and more than 40 active partners over 1.500 customers in Germany, Austria, Switzerland, Norway, Sweden, Finland, Great Britain, Benelux and the USA with a 50-köpfigen. In Germany the society with locations in Fulda, Braunschweig and Stuttgart is represented.

More information under: www.gedys-intraware.de

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