4. GfM World Congress - the industry meeting for eGame marketing in Berlin

Logo GfM World (openPR) - Erding/to 28. and 29. March 2007 meets the mark, medium and Games industry on that 4. GfM World Congress in the citizen of Berlin ESTREL Convention center. As only European meeting of this kind the two-day congress lights up the most important trends for the fourth time in the young eGame, advertising and marketing industry. Organizer is the agency 11 per cent of Communication from Erding/Bavaria.
Current studies prove that today already in each second German household a PC stands and in each third a play console. Also over 1,1 billion euro conversion (source: Federal association interactive maintenance software) and over 40 millions sold units eGames (computer, video, console, on-line and mobile play) already the traditional maintenance medium cinema overhauled. Thus the industry represents at present to one of the most important Entertainment markets and offers also to the recruiting industry numerous innovative possibilities of the customer speech. Ever more marks and agencies use recently the Potenzial of eGame marketing (cross-linking of the advertisement including eGames) for their campaigns.

On that 4. international GfM World Congress point marks and agencies out your experiences with the new medium, for the first time global acting. Cornelia spring, line Games and Entertainment Volkswagen AG, regards Entertainment in its lecture „as selling-supporting marketing Tool “, while Ruben Dennenwaldt, eMarketing managers with the Pioneer Electronics GmbH, is concerned with holistic campaigns, which include eGames in the total concept with. Also Ogilvy and MindShare discuss and inform on the congress about criteria eGame marketing for the first time in detail.

With approx. 200 expected participants from in and foreign country the GfM World developed for the largest and most important exchange change of the new industry in Europe. „With Top advisers from the USA and England we succeed in for the first time in Europe “pointing “the world-wide meaning out of the topic „eGame marketing, state Carsten Szameitat, congress organizer and managing director of the agency 11 per cent of Communication.

Further information: 11 per cent of Communication, St Paul 15, D-85435 Erding, Tel: +49 (0) 8122 - 95 56 25, fax: +49 (0) 8122 - 95 56 27, email: a.szameitat@11prozent.de, partner: Angelique Szameitat.

11 per cent of Communication with seat in Erding was established as neutral communication platform between mark and Mediawelt and that eGame and mobile Entertainment market. 11 per cent advises and supplies detailed information about this range. In addition execution comes the topic fields mentioned by meetings in. A further authority of 11 per cent of Communication is the PR-range. The agency has a qualitatively high-quality volume of data also here and offers to its customers a Full service in the public work.

Dieser Artikel wurde veröffentlicht auf
OpenPR - http://openpr.de/news/121190/4-GfM-World-Congress-das-Branchentreffen-fuer-eGame-Marketing-in-Berlin.html