involtainment rolls: The Full House graduation for more Shop Traffic

BigBall Cityrun for the premiere Sportsbars (openPR) - >Eine ball for all cases! < Mit="" diesem="" Slogan="">www.proteco.de) their newest graduation idea on the involtainment sector. „So simply and/or efficiently, and also still with inserted progress control - why we came, are surprised on it not already much in former times “Markus Schaumlöffel, managing director proteco the marketing-service GmbH, at the action.

The idea: An enormous silver ball with a diameter of three meters is rolled far away visibly in the middle by the city center - and gets attention purely! On the ball are Logos of the customer and its desire messages applied.

The Event: Interested and something verdutzt the Passanten before the megaball stop. Immediately the Promo team active, photographs „the curious ones “together with the ball and transfers to them the photo afterwards as personal, coded postcard in the mark Design.

The goal: Sales promotion with system! The postcards function as „frequency machine “, because they are linked with a profit play by code. By an appropriate mechanism the frequency in the sales office or on the homepage - Full House in the hand turning increases alternatively.

„That is the simplest measure, in order to produce PR-effective Traffic, including an uncomplicated frequency and success measurement “, describes to Schaumlöffel the goal of this Promo offer and continues: „The particularly beautiful to it is cross-linking. The target group is made attentively and curiously, afterwards into the action merged and lands finally by selfinitiative at the customer. A communication cycle thus, as we aim at it in principle for our involtainment actions. “
The Full House graduation is industry-spreading applicable and from autohouses (e.g. with model introductions) or power suppliers just as applicable as from newspapers, Dienstleistern or branchists. Since it is relatively favorable, smaller enterprises can afford this attention-pregnant advertisement, in order to lure new customers into their locations outside of the city center.

To the WM 2006 a similar action for the proteco customer premiere in eight cities was realized to the premiere Sportbars - with success.

Interest Request simply information or Booklet:

Jenny Röcker, proteco marketing-service GmbH
Trade route 2, 86420 the village
Telephone: 08238/96300, fax: 08238/963030
Mail: jenny.roecker@proteco.de
www.proteco.de

Proteco the marketing-service GmbH ranks as Eventspezialist for interactive experience communication according to the magazine W&V for the second time in consequence under the Top 25 of the 100 best Eventagenturen Germany. The enterprise is successfully active at the market since 1977 and in involtainment specialized: The connection from active target group Involvement and emotional fire Entertainment. The agency unites the “blue and white collars” of the industry - the Macher and philosophers - under a roof. Makes possible all Event services from a hand. Thus the Portfolio apart from the creation and conception covers also the implementing and production of Events, Roadshows and commercialgraduation. Besides proteco a square meter comprehensive selection thematically fitting Eventmodule and experience stations have 2,000.

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