Stahlgruber sets with a new formed mark appearance on further growth

STAHLGRUBER fire key Visual (openPR) - „always mobilely. “A clear value promise, with which itself of Germany of prominent autopartial wholesale dealers and workshop setters, who STAHLGRUBER GmbH in Poing with Munich, when Top partner for mobility would like to position with its core customers, Kfz workshops and specialized markets. The Automotive Retailer with focus on the B2B-Segment, which has today more than 70 sales buildings in Germany and Austria, had an innovative mark education process in the year 2000 begun with the goal of forcing by a powerful mark strategy the growth of the tradition enterprise further. From the outset also the enterprise with a comprehensive consulting and organization process on the way to the mark was MORE SCHILLER accompanied in the boat and.

In the context of the integrated consultation also the Portfolio and appearance of the internationally acting STAHLGRUBER company were regarded, which employs repair materials today world-wide over 5.500 coworkers and in different segments of Kfz parts over workshop mechanisms up to elastomers and - technology is active, in order to ensure a clear mark-technical separation of the STAHLGRUBER GmbH with the service mark STAHLGRUBER. For these SCHILLER during a similar Design process created a singular visual appearance, which since 1 January 2007 of the enterprise one communicates.

After a comprehensive Design analysis SCHILLER arranged the new STAHLGRUBER Logo, whereby on the design elements already embodied in the visual identity was put on, in order not to hurt the identity of the tradition mark. An important communication anchor in the new visual appearance is the central mark key picture, which expresses with the guiding principle „always mobilely “the value attitude to the mark singularly and unmistakable. The new STAHLGRUBER appearance covers the entire Corporate Design from the business equipment to the enterprise control system, Branding of the sales buildings and vehicle park, the development of a singular Fotostilistik, the screen Design, the organization of brochures and catalogs as well as the Branding STAHLGRUBER exhibition booth.

In the result developed a singular mark world, which lends also in the Design appearance a sharp profile now to the service mark and continues to advance thus as important milestone the growth course of the enterprise. Experience more under www.stahlgruber.de.

SCHILLER FIRE COMPANY
In the sour mats 9
79249 Merzhausen Freiburg

Ansprechpartnerin:
Sausan Hachicho
Tel.: 0761 45947-20
s.hachicho@schiller.de

SCHILLER® FIRE COMPANY is one of the prominent European Branding specialists and offers enterprises since 1985 with an interdisciplinary team consultation in all questions of the integrated mark guidance as well as comprehensive support in the Full service. Our consulting basis is the getistic fire management concept FIRE PROCESS ENGINEERING®. We understand ourselves as mark technicians, as „fire Engineers “, which covers all segments of the innovative mark guidance with holistic strategic and operational fire management Tools: FIRE CONSULTING, FIRE DESIGN and FIRE COMMUNICATION. We analyze identity and image of the mark and explorieren their values and its culture. We develop the mark strategy and arrange singular and unmistakable mark worlds. With the requirement to create continuity in the mark guidance in order to develop a consistent image on a long-term basis. By our integrated function we promote lastingly creation of value processes to enterprises. Our goal is it to provide for our customers in the competition an however position and help them with formed marks to superior market leader shank. We see our task in putting the management and the coworkers into the position to understand and successfully into the future lead their mark. That concerns enterprises of all industries - completely particularly however enterprises with “passion for marks”.

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