Restructuring with MediaAnalyzer: Dr. Steffen Egner becomes an exclusive managing director
MediaAnalyzer managing director Dr. Steffen Egner
(openPR) - Dr. Steffen Egner becomes an exclusive managing director and speaker of the enterprise - Dr. Christian Scheier creates own consulting firm decode
Steffen Egner takes over the exclusive management Hamburg market research firms of the MediaAnalyzer software & Research GmbH. The studied computer scientist and doctor of the cognitive sciences represent the enterprise in the future also outward. Joint founder and partner Dr. Christian Scheier, studied neuro psychologist and doctor of the psychology, separate to 1 February 2007 by agreement from the management. He will dedicate himself in the future neuro marketing in the company decode created by him to the structure of the division. That Hamburg enterprises MediaAnalyzer is considered as Institut in the area of the Internet-supported advertising effect and marketing tests, leading world-wide.
Egner: „We thank Dr. Scheier for its large earnings/services with the structure of the company MediaAnalyzer, who contributed substantially to the success of the enterprise. Dr. Scheier our enterprise also in the future as advisors connected to remain. “
Press contact:
DEDERICHS PURE CORNER & PARTNER, agency for public work, Sternstr. 81, 20357 Hamburg, partner: Thomas's pure corner, Tel.: 040,431,897 10, fax: 040,431,897 12, E-Mail: thomas.reinecke@dr-p.de
Over MediaAnalyzer:
With and patented Forschungstools AttentionTracking and AttentionClustering developed are considered to MediaAnalyzer as one of the market research institutes for Internet-supported advertising and marketing tests with addresses, leading world-wide, in Munich, Zurich, London, Toronto and New York. To the customers belong market research institutes (GRP, Ipsos), advertising agencies (BBDO, FJR, Ogilvy & Mather), enterprise (Colgate, Kimberly Clarke, Procter and Gamble, Microsoft, Unilever, MSN, JCDecaux, ESPN, Heinz Ketchup, L' Oréal, Siemens, O2, Lexus, Johnson & Johnson, Gothaer, Yahoo) and publishing houses (Economist, Holtzbrinck, Heise, CondéNast, the Economist).
Over decode:
The decode marketing consultation GmbH is specialist for neuro marketing. Under the line of the neuro psychologist Dr. Christian Scheier an interdisciplinary expert team translates the newest scientific realizations from the neuro psychology into marketing practice. For this the enterprise uses innovative procedures, which make a quantitative entrance possible to the implicit system in the brain. Customers of decode are DAX enterprises as well as considerable Markenartikler and agencies.
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