Optimedia wins MGA Entertainment and taps Creation

(openPR) - Frankfurt/Main/Darmstadt, 16 January. The toy manufacturers MGA Entertainment and tap Creation its German Mediaetats to the Düsseldorfer agency Optimedia assigned. The team around Optimedia Frankfurt managing director Manfred Strobel and the planning responsible person Linda Heimann could succeed during the selection process against three other one, nameful agencies. „Optimedia converted and corresponds setting of tasks defined in the apron best thereby exactly to our expectations “, describes Thomas's Pfau, executive committee taps Creation.

„We be very much glad, that we with our understanding for mädchenaffine world convince can and be pleased us on the good co-operation “, so Manfred Strobl, whose team in the future the Media budget of tap Creation, Europe lead manufacturer of play and doll the mark Chou Chou, baby Bell, My model and baby fount care for will. The moreover one the agency takes over also the Medialeistungen and the strategic consultation of the German address of MGA Entertainment Inc., an enterprise of the maintenance industry, which produces among other things toy, plays, dolls, electronics, interior arrangement, office and sports article. The Markenartikler ranks world-wide among one of the prominent enterprises of the play goods industry with the most well-known mark BRATZ™, which was introduced for the first time in June 2001 in the USA as new dressing doll for girls on the market. Also over 480 licenses world-wide BRATZ™ innovative enterprises and topical mode trends unite, in order to develop attractive new products in the segment clothing, shoe mode, Modeaccessoires, maintenance and many other ranges.

Press partner
Petra charcoal burner
Marketing & PR Coordinator
MGA Entertainment GmbH
X-raying route 3
64292 Darmstadt
Tel.: +49 6151 36096-13
Fax: +49 6151 36096-96
E-Mail: pkoehler@mgae.com

Over Optimedia
Optimedia belongs to the ZenithOptimedia network, which with more than 160 offices in 59 countries part of the largest Mediaagenturholding world-wide, which is Publicis Groupe S.A.. In Germany the Mediaagenturen Zenithmedia and Optimedia cares for more than 150 customers and maintains offices in Duesseldorf, Frankfurt, Munich and Hamburg.

Over MGA Entertainment
MGA Entertainment Inc., with seat in Van Nuys, California, the USA, is an enterprise of the maintenance industry. It produces innovative in copyright matters protected and licensed products, among other things toy, plays, dolls, electronics, interior arrangement, office and sports article. BRATZ™ in June 2001 in the USA on the market one introduced and developed since then to one of the world-wide most well-known marks for girls. The mark BRATZ™ won the price four times one behind the other as toy of the yearly of the magazine Family Fun. Also over 480 licenses world-wide BRATZ™ innovative enterprises and topical mode trends unite, in order to develop attractive new products in the segment clothing, shoe mode, Modeaccessoires, maintenance and many other ranges. Further information receives you under: www.mgae.com and www.bratz.com.

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