New name for „old target group “: The PEGGIs is on the advance

(openPR) - Hanover/Filderstadt, 4 December 2006 - many enterprises have trouble with the target group of the older consumers expressed. Marktforschungsinstitut EYE Research GmbH, Filderstadt, found an important reason for this restraint common with the ripe network, Hanover, in an inquiry with humans between 50 and 75: there is no satisfying name for this target group, neither with enterprises, nor at the consumers themselves.

Only each second older consumer indicates to be able to live with designations like „generation 50plus “or „‚seniors “- the other half rejects these names vehement. Also Anglizismen such as Bestager or Silverager pass completely the target group and from more than 75 per cent are decided rejected.

Reason of enough for the experts a designation to be developed, both of the enterprises and be felt positively, and of the target group be accepted can. Winner became P E G G I. the art name stands for

P ersönlichkeit - multilayered & inhomogenously
E rfahrung - self-confidently & experience
G eschmack - trained, fastidiously & benefitable
G eld - (usually!) good getting along
I nteressen - versatile & interest

Briefly: PEGGI is a term, which applies to a large part of the target group. Thus enterprises can address the specific needs of the generation 50plus, establish a positive - German term - and produce thus acceptance and attention.

Christoph Blum, EYE Research: „Humans think in terms - which does not have a name, can in the considerations of the enterprises also no coining/shaping role play. Accordingly humans feel superseded starting from 50 often from the target group definitions and the advertisement. To change the task of the enterprises, which want to work on this market respectablly and profitably, is because: At the increasing market power of the PEGGIs the economy of the future comes not past “.

For further inquiries:
The ripe network
c/o PRÖTT & PARTNER GbR
Friedlies Reschke
Sertürnerstr. 18, 30559 Hanover
0511/953,943
reschke@reifenetzwerk.de
www.reifenetzwerk.de

Under the slogan „the future is united older “to have in the ripe network enterprise, Dienstleister and advisors to a creative and an authority pool, in order enterprises with conquest „matures themselves market “to support.

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