Men feel ripe - women feel old

Eye research investigated the opinions and conceptions over the own age (openPR) - Filderstadt/Hanover, 13 February 2007. Women face their age many more critically than men. While with only 29% of the men the negative view dominates, the portion is clearly larger pessimist inside with 43% with the women. This statement is part of the results of a new study to the topic ‚aging' from the view of the PEGGIs - the generation 50plus of men and women mentioned between 50 and 75 years. The study of Marktforschungsinstitut EYE was accomplished research with seat in Filderstadt with Stuttgart as well as the ripe network in Hanover.

In personal interviews 200 men and women gave over it information how they deal with the topic aging, which hopes and fears connect them with own. Surprising result thereby is that the positive aspect seems more pronounced as pessimism and fears: the majority of humans sees ‚the third age' rather as chance and profit. The negatively coined/shaped view of the old becoming however is only with a third of the study participants. It was noticeable to the researchers of EYE research that this optimistic view of the life is about 50 „less a question of the age, but rather a question of the sex “, as EYE explains research managing director Christoph Blum. Men feel ripe - women feel old.

„Is measured even from view of humans over 50 years still with two different measure “, explains project manager Christoph Blum, „and because straight plates affect them not only experiencing, but also the behavior also as fulfilling Prophezeihung to work, men and women completely differently “.
Enterprises, which address PEGGIs, should consider the different aspects.

*) PEGGI means P=Persönlichkeit, E=Erfahrung, G=Geschmack, G=Geld, I=Interessen.
This technical term is positively felt a designation, both of the enterprises and,
and by the target group to be accepted can.

You can request the complete study.

EYE research
Christoph Blum
0711/70709561
Raiffeisenstr. 13,
70794 Filderstadt
c.blum@eye-research.de
www.eye-research.de

Eye reserach is independent Forschungsinstitut with at present 5 coworkers and 6 “firm free ones”. Eye research experience out over 20 years market study practice!

The ripe network is a union of enterprises and advisors, which support enterprises with the speech of humans over 50, the PEGGIs.

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