Intersnack nibbles and on-line Videothek Netleih cooperate

(openPR) - Seesen, Cologne, 22.01.07 - „with Chio Hollywood comes to you “, reads on-air-Claim of the new sales promotion action from the house Intersnack nibbles GmbH & CO. Kg, Cologne: In co-operation with „Germany of large on-line Videothek “(quotation Radiospot), the Netleih GmbH & CO. Kg from the Seesen of Lower Saxony, brings each bag to Chio chip starting from 20 January 2007 two borrow DVDs free of charge into the customer households. Idea of the action comes from that Hamburg agency „the message “. For radio, on-line one and graduation a seven-place budget is to the action at the disposal. It is steered by initiative Media, Hamburg. The creation of the Radiospots answers for Scholz & Friends Hamburg. As already with the Chio TV Spots under the slogan „impudently spicy “.

On-line and radio communication are supported additionally by Instore measures such as trolley advertisement and graduation team employments. „With this co-operation two market participants with experience and quality leader shank of many years find together “, summarize franc Mayerhofer. Director of marketing Intersnack is pleased about the new partnership, which fits thematically well. It was contrived by the agency „the message “: „Chips belong to to a successful cinema evening, like A to the O “, say managing directors January Limbach.

The special of the graduation: „This success combination gets ahead now to the customers home “, thus Limbach. That makes possible a code on 3.5 million chip bags, with which the buyers on the side www.netleih.de can register themselves and select from an offer of over 20.000 films their favorites. Two films in a transmission are then sent to them free of charge with the post office into the house. The return is just as comfortable and free of charge until at the latest two weeks after receipt - the back envelope is attached to each transmission.

However: Film check-out counter a sense does not make more chip bags strongholds, than one can press, at least free for those. „After three redemptions conclusion is “, explains Netleih marketing manager Sascha Möllering the procedure. Finally also the free customers with their name and their address would have to register themselves - as usual they should come to the films. Who slams shut there more than three times, a friendly invitation, Netleih customer gets to become. „“, Supplements the Netleihmanager is worthwhile itself. „We have the longest market experience and the largest offer - up to that NEXT generation formats Blu ray Disc and hp DVD, which we lend without surcharge. “

Contact:
Netleih GmbH & CO. Kg
Sascha Möllering
Marketing manager
Johann Zincken STR. 6
38723 Seesen
Tel: 053 81/93 80 0
info@netleih.de

Press contact
Deike Uhtenwoldt
Telephone: 040/63 70 11 15
Fax: 040/63 70 11 16
d.uhtenwoldt@netleih.de

Over NETLEIH GmbH & CO. Kg:
Netleih is Germany first on-line Videothek. Based in the year 2002 the DVD lender secured itself fast market shares and holds today over 20 per cent. A variety of over 20.000 borrowing films and numerous copies, newest technologies like the rental business of Blu ray Discs and hp DVDs without surcharge as well as a fast, flexible service are the Trümpfe in the hand of the market pioneer. Under the Internet Domains www.amovie.de (unlimited many borrowing procedures, forwarding expenses exclusive) and www.netleih.de („all inclusive model) the rental business service placed different rental business models with flexible tariffs in the net.

Netleih is an enterprise the videos Buster Entertainment Group, which operates than 40 branches with 500 coworkers and one million customer in Germany more. For over 20 years video Buster counts to the prominent offerers within the range rental business of Home Entertainment products such as DVDs and PC plays.

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