Honor for Corporate Design

Honor” Corprate Design price “of the German communication federation (openPR) -” from 112 work have the Juroren 9. International Corporate Design of price the Design coffee house morning-red (with Berlin) as example-giving, above average and outstanding evaluates and selected. “(as per German communication federation, Eschborn, 30 November 2006). ” We congratulate to George Andreas Suhr, as designers of the CD concept, to this mad honor. “(EH Tiffany Bollmann, coffee house morning-red).

A communication goal and - conversion
The coffee house morning-red is to become an institution for coffee house, which differs from normal Cafés. Morning-red addresses itself to culinary Geniesser, which do not only want to recompence themselves, but by the schnelllebigen everyday life entschleunigen to want and at its table sitting remain for hours, converse or a newspaper study. A cultural coffee house with a multiplicity at daily papers, a small library and regular cultural meetings (regular read salon with Saloniere, chamber concerts, musical evenings, readings, art exhibitions, which take place monthly. The name morning-red stands thereby symbolically for the sinnlichsten moment of the daily: the first morning jet with a cup of Melange enjoy.

Excluding Austrian beverages and meals are offered: over 18” Viennese “coffee specialities on basis of an exclusive Blendings after traditional Viennese roasting tradition, a house-made Patisserie after Austrian prescription, Pikanterien, beers and wines as in the Viennese Heurigen.

On basis of this conception a charming, wertiges and old Viennese profile up-to-date should be developed, that on the one hand the culinary offer and the fastidious culture program on the other hand the old Viennese mansion architecture and mechanism clearly formed.

The main colors red and black are combined therefore on bright beige (paper). The color red stands for Kraft and Ruhe of the sun in the morning (morning-red) and appears at the same time in architecture in the form of brick. Black as coffee and beige such as white coffee round the color world off.

The graphic main motive for the ornamentations comes from the windowpanes of the sliding door, which interconnects the two large salons. These ornamentations of wild poppy plants were graphically converted (shears cut optics). From combination of the individual forms and/or reduction new forms result in the Design. They stand also for the Entschleunigung, peace and the art intimateness coffee house morning-red.

The tension elbow of the tradition into the modern trend outstanding by the choice the writings one meets: Kurt Schwitter (Logoschrift) meets the DIN and unites with the modern Bernhard to the unmistakable Design. It is a column of the Corporate Design. The writing „Schwitters “reminded of the art movements at the beginning and of the 30's 20's in Germany and Europe were based and the Cafés and coffee houses as production areas for their discussions, art, literature and music used. This writing is closely connected with the time the turn of the century and the first decades in Germany and following „the Dadaisti “works by Kurt Schwitters was developed. It is used for the signature „coffee house morning-red “in the Logo. As house writing for the honors by texts and for the headings the German industrial writing DIN in Versalien was used. It stands as designed, strictly standardized writing in the clear contrast to the house writing Bernhard Modern, which is used as CoPy, and who Logo type Schwitters, which works both rather playful and freely. As house writing for the flow texts the Bernhard Modern was selected, and/or met I her purely coincidentally one morning in the coffee house. It connects the classical with the modern trend and inserts themselves harmoniously between „Kurt and DIN “and supplements so our Design. Without further writings and/or writing cuts should be done to in any case. That is enough also.

2. Credits

Client
Coffee house morning-red
Mansion Hundeshagen
Scharfschwerdtstrasse 1
16540 high new village (with Berlin)

Responsible
Owner EH Tiffany Bollmann

Marketing strategy
Axel R. Bollmann | KommuniokationsBeratung

Corporate Design
George Andreas Suhr | diagram Design Berlin

Coffee house morning-red
in the mansion Hundeshagen
Scharfschwerdtstrasse 1
D-16450 high new village/Berlin
T. 03303,40 98 04
F. 03303,40 98 02
E. post@kaffeehaus-morgenrot.de
W. www.kaffeehaus-morgenrot.de

Press contact:
Axel R. Bollmann | communication consultation
Mansion Hundeshagen
Scharfschwerdtstrasse 1
16540 high new village b. Berlin
T. 03303,21 43 56
F. 03303,40 98 02
M. info@axelbollmann.de

Coffee house morning-red
The coffee house morning-red was created 2005 by EH Tiffany Bollmann in the mansion Hundeshagen in Hihen new village with Berlin Frohnau. The coffee house used up itself the old Viennese coffee house tradition. Accordingly you keep a large selection” morning red “in to coffee specialities, sweet flour foods, pikanten delicious as well as a large offer at daily papers and at cultural meetings.

George Andreas Suhr | diagram Design Berlin
Diagram Design. Corporate Design. Corprate Identity. Branding
Leonhardt road 3
14057 Berlin
T. 0049.30.324 69 82
M. 0049.160.377 02 02
design@andreas-suhr.de

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