Herlitz AG with new Corporate Design of Enterprise industrial union

The Herlitz exhibition booth with new Corporate Design on the Paperworld 2007 (openPR) - Hamburg, February 2007. The steeped in tradition citizen of Berlin stationery and office product manufacturer Herlitz gave itself a new appearance. On „the Paperworld “- fair in Frankfurt was presented the new enterprise appearance for the first time to the specialized public. The new Corporate Design was developed and converted by that Hamburg Branding and Design agency Enterprise industrial union, which had won this order in the last year in a two-stage pitch.

After the Herlitz PBS AG guessed itself/advised after overcome insolvency with a new partner structure and new management under the guidance of CEO January Van strategically again aligned, the objective was, the new business philosophy and - to let become experiencable strategy also in the interior and external appearance of the mark.

The CD development extended from the revision of the Firmenlogos to a word picture mark over the reorganization of the business equipment up to the complete new conception of the product packing and their presentation in the selling and to POSITION the packing organization is characterised by a more attractive organization, a stronger Branding and a conclusive colour code of the segments creative, school and Office. „By the stronger stress of the Herlitz color red and the continuous employment of the color-glad ‚Colours OF Life' - bar place the new Packaging Design the consumer a positive and collective picture of the Herlitz of offer and communicate so the variety of the assortment, “describes creative directress Kerstin Bornholdt.
Beside the organization main rank developed Enterprise industrial union also the packing of the innovative product ‚sky.pen' and its support program, which was likewise introduced on the Paperworld again.

„We are very proudly on the new appearance of Herlitz, “commentate Alexander Schubert, CEO von Enterprise industrial union to update „it were a unique opportunity to develop a as steeped in tradition mark as Herlitz again from reason on new the mark and to receive the still very strong mark core at the same time. Both the first test results and the very positive reactions on the fair confirmed us thereby fully. “

The project on customer side of Tilmann black, leader mark communication PBS, and its team was cared for.

Enterprise industrial union
Antje E
Tel: 040-899 04-125
antje.escher@enterpriseig.de

Enterprise industrial union is world-wide one of the prominent international agencies for Branding and Design with 24 locations. The agency belongs to WPP, of one of the world-wide largest advertising and marketing getting thing.

Enterprise industrial union Hamburg e.g. cares for as a specialist for Packaging Design, Corporate Design, mark strategy and name development national and international customers like Beiersdorf Co., Credit Suisse, Douglas, Gerolsteiner, handle, bold one, Masterfoods, Teekanne, Unilever and Vodafone.

Further information finds you under www.enterpriseig.de

Dieser Artikel wurde veröffentlicht auf
OpenPR - http://openpr.de/news/118792/Herlitz-AG-mit-neuem-Corporate-Design-von-Enterprise-IG.html