DoubleClick study: Search marketing continues to add

DoubleClick study: Search marketing continues to add (openPR) - status and trend of the Internet search in Europe/high Potenzial for search machine optimization

Frankfurt, 6 February 2007 - DoubleClick, prominent offerer of marketing solutions for Media agencies, medium enterprises and advertisement-driving, publishes today the study „the European search machine marketing landscape 2006 “. In the context of the questioning experts from the European advertising industry were interviewt, among them publishing houses, advertising agencies, creative agencies and the Interactive Advertising office (IAB).

Search machine marketing is the fastest increasing range of the European on-line advertising market. For the first time in the past year more money on search machine marketing one spent than on „classical “on-line announcements. The lion's share in the land comparison is allotted to Great Britain, which dominates the European search machine market with 44% clearly. France proved as the fastest increasing market, while Germany could not unfold full in view of its size yet. „Germany is a somewhat larger market than Great Britain regarding the population of Internet “, says Amanda Davie of i-level in the current DoubleClick study, „however the Germans was until recently with the E-Commerce by far more reserved. “

In order to have success in Europe, Marketer must consider the land differences more strongly. „In Europe one has it with different countries not to only do with different Federal States therefore one must over domain names, different languages and different laws possibly thinks “, describes Danny Sullivan of Search Engine Watch, the prominent US publication over the search machine market.

According to study techniques are for „search machine optimization “, in order to achieve as good a positioning as possible in search machines, in Europe still few spreads. For Gregoriadis of E-Consultancy agencies and customers understand this technology not yet completely, although them are as important as search machine marketing. Experts see here an accordingly high Potenzial. Danny Sullivan prognosticated that the European market will adapt to the US-American, in which ‚' already today not always only ‚Paid search' is called search. European Marketer must pursue a long-term strategy, and which paid both natural search considered.

The study was accomplished by nowEurope Consulting with support of Rick E. Bruner, Director OF Research and Industry relation with DoubleClick.

Editorship service: The study can be requested under urohde@doubleclick.net free.

DoubleClick Germany GmbH
Ulrich Rohde
Manager OF Public relation, Germany
Tel: 040.41406-24
Fax: 040.41406-10
Mail: urohde@doubleclick.net

DoubleClick offers the whole range at technologies and services, with which Media agencies, advertisement-driving and Web Publisher successfully and profit optimally from their investments into digital marketing can co-operate. Our focus on innovation, reliability and our expert's assessment of many years makes it possible to our customers to improve the productivity and the results of their digital marketing activities.

Since 1996 DoubleClick supports „original “and market leader of the digital Advertising to use the various possibilities of the new media optimally. Today the majority of on-line market with our products is served. Also tomorrow we would like to support our customers to exhaust the Potenzial of the different digital marketing channels world-wide - and the consumers to reach, where they used today and in the future media.

DoubleClick is global set up. The enterprise center is in New York town center. World-wide DoubleClick has 21 addresses, from which over 1.500 customers are cared for. The Headquarter for EMEA is resident in Dublin. Besides DoubleClick is represented in Germany in Hamburg, Duesseldorf and Frankfurt.

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