„Coupons & more “reaches 3 million selected households

(openPR) - „coupon & more “, the innovative graduation medium for sales and marketing that Hamburg Valassis GmbH, appears now for the first time also in the Rhine Neckar region and in Nuremberg. Thus the total range of the Couponing booklet increases to altogether 3 million income-strong and consumerjoyful households in eight German Metropolregionen.

Hamburg, 29.11.2006. On 29 November 2006 the current expenditure was distributed by „coupons & more “beside Berlin, Hamburg, Rhine Main, Rhine Ruhr, Munich and Stuttgart for the first time also in the Rhine Neckar region and in Nuremberg. Precise geo marketing ensures that the Couponing booklet is distributed purposefully to income-strong and consumerjoyful households with at least two persons in the age between 25 and 49 years and an average to high household incomes. The employment of geo marketing ensures likewise for the fact that all 3 million goal households in spatial proximity one at the Couponing procedure of participating market are.

Graduation medium with future
„“The consumers reach coupons & more directly at home, if these meet their purchase preparations. Since the introduction on the market 2004 the graduation booklet with coupons, samples, rods of the warpbeam and classical advertisement, packed in a pollution free Polybag, enjoys both at consumers and with Markenartikelherstellern of constantly growing popularity. „We are pleased that ‚coupons & more was so well accepted' by the Markenartiklern and for the consumers to a competent partner within the range Couponing developed. “, so Hans Joachim Waldrich, managing director of the Valassis GmbH. „In 2006 we established the product successfully with a total range of 3 million households at the market. In the coming year we want to develop our prominent market position further as a Couponing specialist. “

Couponing service from a hand
With „coupons & more “the Valassis GmbH offers its customer the complete Couponing service from a hand: Pressure, distribution, dealer arrangement, clearing, evaluation and market study with personal presentation. Besides Valassis Fulfillment and address collection offers. „“Category exclusivity for the applied mark concentrates and guarantees coupons & more on the marketing support of considerable Markenartiklern them. Each coupon announcement is a complete 1/1-Seite. The supplementing possibility, it with product samples of combining supplements or CDs individually provides for maximized attention. Besides „coupons & more measures “than only Couponing medium the success of the graduation for the applied marks: Attention, Abverkaufssteigerung and coupon use. AC Nielsen and MW Research stand the Valassis GmbH for it as competent market study partners to the side.

The distribution of the next expenditures of „coupons & more “takes place in March, June, September and November 2007. Further information is available in the Internet under www.couponsundmehr.de.

For further information and press pictures you use yourselves please:
run fire communication GmbH
Fabian Menzel
Bernstorffstr. 120
22767 Hamburg
Germany
m fm@lauffeuer-kommunikation.de
t +49.40.68 987 68-18
f +49.40.68 987 68-11
www.lauffeuer-kommunikation.de

The Valassis GmbH with seat in Hamburg belongs to the prominent enterprises for Couponing marketing in Germany. Their customers come in particular from the consumer goods industry (among other things Unilever, Nestlé, Colgate Palmolive or Procter & Gamble) and the retail trade (among other things Rewe, Edeka, Rossmann). While the division NCH Business Solutions acts as Clearingstelle between coupon exhibitors and acceptance places of coupons, and produces the division Valassis Media Solutions develops own coupon media such as coupons & more or CinemaxX & More for consumer goods manufacturers, retailers, Dienstleister and communication enterprises.

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