Concept & analysis extend leadership level - Manfred Zerzer becomes leader qualitative methods

Manfred Zerzer (33) strengthens immediately the management of concept & analysis (openPR) - Nuremberg, 8 February 2007 - the diploma psychologist Manfred Zerzer (33) strengthens immediately the management of concept & analysis, one of the prominent German market research firms for strategy and motivation research. The member of the management takes over the position as a leader qualitative methods. With its entrance the tasks in the executive committee of the enterprise are again distributed. Thus Ralph without mash will care for the ranges finances, personnel and Werbung/PR as CEO. Uwe Lebok, COO, worries about selling/new Business, methods and publications. Director Elmar Haimerl answers for the development of innovative quantitative methods. Invariably all members of the management care for own customers. Zerzer returns to a short phase with the competitor Opinion again to its former employer.

Further information:

Ralph without mash, CEO
Concept & analysis AG
Kinkelstrasse 12
90482 Nuremberg
Telephone 0911 9954-242
mailto:ralph.ohnemus@konzept-analyse.de
www.konzept-analyse.de

Ulrike Michels/Cornelia Mueller
Klenk & Hoursch partner for
Public relation
Hedderichstrasse 108
60596 Frankfurt/Main
Telephone 069 719168-19
mailto:ulrike.michels@klenkhoursch.de

Over concept & analysis:

Concept & analysis belonged also over 30 coworkers to the prominent enterprises within the range of the qualitative market study and are active for 20 years for considerable Markenartikler from all industries as well as for federations, financial and Versicherungsdienstleister and medium enterprises. The enterprise was considerably involved in the success of numerous Markenartikler such as Beck' s, Langnese, Jever, land love or Wrigley's extra. All projects are cared for together by market study specialists and experienced marketing experts. One of the emphasis of the institute is on the consumer and motivation research. On the basis of the mark monopoly concept methods were developed like the Psychodrama or the MOT analysis of effects. Thus the causal rational and emotional reasons and motives can be raised for the purchase behavior, because of which the standard market study fails. The effectiveness of the own methods was proven in scarcely 100 different markets and product categories.

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