Christmas 2006: Good deal in the trend

Soft at night good deals are in demand. But not stingy, but intelligently. (openPR) - if Christmas before the door stands, begins the Einkaufsrummel and the search for gifts. 47% the Austrian are this year on the search for good deals and offers, in order to fill their gift basket. For 9% Weihnachtsgeschenke are not applicable from the offer shelf. That resulted in a representative inquiry of the market research institutes SDI Research.

Gives or does not give, that is the question. And good deals are located and offers this year highly in the course. Were 2005 still if 42%, which bought some or all gifts in the offer, then this portion increased 2006 to 47%. 17% the Austrian will buy gifts in the offer for this Christmas even primarily. Further 30% will fill their gift basket at least partially with good deals.

For 9% good deal gifts are not applicable at all (2005: 11%). 14% the gift buyer access only in exceptional cases with good deals. Altogether has itself the portion of those, which reject Weihnachtsgeschenke from the offer shelf of 27% to 23% reduced.

„The consumers learned that there are attractive offers always somewhere. Therefore it is worth to look for each other for many or wait, until one gets the same commodity around clearly fewer moneys. Who buys favorably for Christmas gifts sees itself not as stingy, but as intelligent. “Dr. Oskar Villani, AP von SDI Research analyzes the behavior of the consumers.

Documentation to the inquiry:
n=498 telephone interviews, representatively for the Austrian population starting from 16 years.
Taxation period 6. - 11 November 2006
Maximum statistic range for n=498 ±4.45%

Press contact:
Dr. Oskar Villani
SDI Research
Telephone 01/272 51 52 - 0
email: o.villani@sdi-research.at
Web: www.sdi-research.at

Press releases on-line under:
www.sdi-research.at/aktuell/presse.html

Over SDI Research:
SDI Research is a Full service market research firm and raises regularly substantial parameters for the social and economic situation of the Austrian population.

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