Career chance marketing manager

DDA Studienleiterin Birgit London offers two new marketing certificates starting from 2007. (openPR) - new certificate courses: Dialogue marketing manager DDA and on-line marketing manager DDA

The DDA German dialogue marketing academy offers country widely two new certificate courses starting from 2007: Dialogue marketing manager DDA and on-line marketing manager DDA. 23 obligation and obligation to vote topics treat the entire specialized knowledge from direct marketing and/or the Website project management and on-line marketing.

Three columns of the occupation-accompanying further training coin/shape the offer of the DDA:
• Interdisciplinary bases about marketing and communication (marketing, marketing-mix, integrated communication…)
• Disziplinäres specialized knowledge (Website project management, on-line marketing, CRM, direct marketing strategies, cunning management…) and those
• Softskills (creativity techniques, Rhetorik, presentation techniques…)

The way to marketing manager DDA
For all, which need “only” deepening knowledge within the range “Disziplinäres specialized knowledge”, the DDA offers the qualification for marketing manager in dialogue and/or to on-line marketing. The new authority certificate presupposes the participation in altogether 23 topic ‚modules'.

Dialogue marketing manager
The dialogue marketing manager acquires the complete knowledge for the professional on such as off-line dialogue with customers and prospective customers. In addition count for instance the bases of direct marketing, right and data security, cunning management, production engineering or DATA cousin marketing and CRM. Both the instruments of direct marketing and telephone, Cards&Clubs or for instance company magazines and on-line dialogue with E-Mail, E-Newsletter or search machine marketing form an emphasis.

Marketings manager dialogue is not however only to be put too ‚to managen' into the position, CROSS medialen, but in addition even into the position are put to bring own ideas into the marketing of its enterprise. As preparation topics serve such as slogan, visual shapes or also Mediaplanung in direct marketing. From altogether 7 categories ‚strategy & planning' must occupy beginning marketing manager 4. These are: BtoB, BtoC, consumer goods industry, Handel&Versandhandel, international DM strategies, E-Commerce and Social marketing.

Digitally marketing manager
The further training to digitally marketing manager contains the various topics of the Website project management and on-line marketing. In addition those count at present boom-end fields such as search machine and mobile marketing just like also E-Mail marketing already practiced by many enterprises. Basic knowledge which can be obtained describes both technology, services, Broadband or information architecture, and professional contents of the digital economy like among other things E-Businesses, digital dialogue, progress control, Web Design, Usability, E-Mediaplanung or barrier liberty, thus the obstruct-fair organization of Websites.

DDA GmbH
Rathmacherweg 26
42781 Haan
Tel: 02129 - 94 82 40
Fax: 02129 - 94 82 39
E-Mail: dda@dda-online.de
www.dda-online.de

Specialized landlord direct and/or on-line marketing
In eight months occupation-accompanying to the diploma

The optimal training for integrated direct marketing and/or on-line marketing offers the occupation-accompanying, achtmonatige specialized studies to the DDA. Economical basic knowledge, marketing, integrated communication, bases and instruments direct marketing and on-line marketing, strategy and planning of interlaced marketing concept ions as well as integration of new media fill the lecture plan with approximately 300 lessons. Already after 21 weekends - Friday afternoon and Saturday - practice follows the theory. Material clients letters individual working groups and expect the professional presentation of a custom-made conception.

The lecturers are university and/or specialized university technical as well as experienced practical men of the upper leadership level from enterprises and/or agencies. Examinations, verbal examination and thesis (diploma) round the study off to the specialized landlord direct marketing DDV and/or specialized landlord on-line marketing DDA.

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