Announcement: IIR Kundenmanagement forum Customer in May in Duesseldorf

(openPR) - to 10. and 11. May 2007 organizes IIR Germany for the second time the customer management forum Customer, this time in the Radisson SAS Scandinavia hotel Duesseldorf. High-level personnel from marketing, customer service, selling and IT can inform here two days long about new trends and strategies for successful customer management. Among the advisers rank experts of BMW, German Lufthansa, Quelle, Volkswagen and Telekom.

Customer to the enterprise and its products to bind, is not any longer alone task of marketing. Successful customer management means increasingly to align the entire enterprise and its processes in the customer. In addition departments must pull such as marketing, selling, Customer Relationship management (CRM) and IT on a strand.

On the specialized forum Customer report enterprises, how they by optimized internal processes and a special relationship and Portfoliomanagement win new customers and actually bind existing on a long-term basis.

To the prelude Michael Braekler, leader customer service describes with BMW, which factors determine a successful customer management.

About new trends in the customer speech among other things Dr. Hans-Georg Häusel, executive committee of the group of Nymphenburg Consult AG and author of CRM Fachbüchern, furthermore Christian Magel, marketing leader simyo of the GmbH, as well as the Web 2.0-Experte Professor Dr. Peter Gentsch of the University of Aalen inform.

In contested markets new customers win - like that in practice, shows adviser of EnBW, Schober and the HypoVereinsbank succeeds.

The German Telekom reports, how enterprises can measure and analyze the success of their customer management.

Processes within the enterprise are located in the center of the second congress daily: „Closed loop “calls the MLP financial services AG the process of the Akquise to support. Their CIO Klaus Strumberger on the integrated CRM with MLP and the meaning of the Closed loop will report. Dr. Michael Semmler, leader DATA cousin management with source, illustrates, as enterprises can use customer information efficiently.

For the conclusion of the forum companies projects present, with which they want to actually bind their customers on a long-term basis: German Lufthansa presents its Miles & Mores system, the Techem AG their ideas for an efficient complaint and notice management and center park Europe a loyalty program.

Only in the lectures, also in an accompanying specialized exhibition the participants cannot inform about services and solutions. Here Aprimo Germany, is4 IT-services, Schober information Group, SNT Germany and SPSS GmbH software present themselves.

As further sponsors take part in the meeting: Client Vela, emnos, MP marketing partner Consulting, TNS Infratest and Unica corporation.

Internet: www.iir.de/customer

Romy king
Pressestelle
IIR Germany GmbH
Petrol Volger STR. 21
65843 Sulzbach/Ts.
Telephone: 06196-585-326
E-Mail: Romy.Koenig@iir.de

Over IIR Germany

With at present over 200 coworkers, 14 specialized divisions and approximately 2000 meetings annually IIR Germany is one of the prominent congress and seminar offerers. More than 500,000 customers visited training further meetings of the IIR Germany in the past 20 years.

The coworkers investigate new trends, determine the training further need of a respective market and conceive on basis of the information topical meetings. They rely on a network from recognized specialists. As coach and an adviser IIR proven, partial international experts as well as hochkarätige representatives from economics, science and politics obligates. All meetings take place in exclusive and modern conference hotels. An detail-exact conference organization and a trained service team provide locally for a professional and pleasant learning atmosphere.

IIR Germany bundles its technical and industry authority in 14 divisions, which concentrate on the training further need of a special market or a certain branch of profession.

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