Motorola and surviving in new service markets - creation of value chains extend by smarte services

(openPR) - Hamburg/Neuss/potsdam. Before five years scarcely 3,000 persons employed from Motorola Germany www.motorola.com/de to the collar would have been: 750 humans were shifted to dismiss and production completely to Asia. The location in Flensburg stood on the dump, its locking in the structure-weak region bad consequences would have had. „Motorola kriegte nevertheless the curve: A large throw succeeded to the US company center with ‚the Razr', the up to then flattest mobile phone of the world. And the work Flensburg invented itself new “, reported that Hamburg magazines break in www.brandeins.de in the current expenditure. From the former production plant, the cradle of the first mobile telephone after European GSM standard and the first UMTS mobile phone, a logistics and a service location became. In Flensburg meanwhile particularly in Asia manufactured mobile telephones for customers are manufactured into Europe, Africa and the Near East „“: „That it is called, depending upon Provider and national language, provided with software taped, packs if necessary with Prepaid maps, and delivered. In addition there are test laboratories, which control the adherence to the technical standards. And a prototype manufacturing, with which one looks whether what was devised elsewhere in the Motorola development centers is suitable for series production “, so break in. Of the magazine „production “as „factory of the yearly “excellent work works fixed and efficiently 24 hours daily for its customers. With a special permission of the country Schleswig-Holstein even on weekend.

The re-orientation Christoph Hollemann a way did not lead past in opinion of Motorola managing director. The labour costs portion lies in the capital-intensive Handybranche with only five per cent. But in view of the Chinese wages, which constitute only one tenth of the Germans, arise nevertheless an not ignoring competition advantage - which is not to be adjusted also by a still so efficient manufacturing. For the service economics expert Michael Mueller, Geschäftsführer of the a&o group of www.ao-services.de in Neuss and potsdam, occupies the Motorola way the necessity for a radical reorientation of the classical industrial nations.

„Also by the example of the agricultural machinery manufacturer John Deere one can reconstruct that very well. Until into the 1990er the enterprise was focused years on the machine sales. Thus DEERE would have remained however not futurable. The agricultural machinery manufacturer recognized promptly the Wachstumspotenziale on the entire Green Market and bought several enterprises from the garden and landscape segment. From John Deere JDL became. The former combine company sold now turf roll, landscape concepts, consultation, assigns credits for horticulture enterprises and developed an advanced training academy. With the pure product centring western enterprises cannot gain sufficient profit margins more. Who rests itself here on the Lorbeeren of the industrialization, by the market “, explains Mueller is swept.

The extension of the service offers around the product are critical approximately, in order to be able to compete against the low wage countries. „One may not reduce the service concepts to hair to cut. Thus talk perhaps still functionaries of the BDI, which defines the strength of a company still over the size of factory buildings. Products remain importantly, more crucial are however the extension of the creation of value chain by smarte services. Only so we can master the globalization pressure “, stressed IT-Dienstleister Mueller.

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