Sympathy wins - not only in the sales

Stéphane Etrillard, management of institutes SECS, Duesseldorf (openPR) - Stéphane Etrillard, management of institutes SECS, Duesseldorf: Probably each salesman could make the following experience surely already several times: The sales process is substantially facilitated, if between customer and salesman sympathy is in the play. If you are with your customer on a wavelength, come usually rapidly to suitable solutions. And in such cases selling goes easily from the hand and makes themselves fun. If you turn out however to a customer, with whom you cannot at all, the whole turns out fast to a little pleasing Prozedere. Here it is difficult to come to the conclusion. In addition you must make also still good expression the bad play. And sometimes does not succeed even this any longer. Even if it still comes to the open confrontation between customer and salesman, need the originally focused conclusion nearly not more in the visor to take. Here nothing more is to be made. One is almost relieved, if the thing simply only projected and went the customer again. A good condition for higher sales impacts is that surely not.

It is not thus by any means a secret that the sympathy factor in the sales plays an extremely important role. The hook with the thing is: Long each customer is not pleasant to you at first attempt. And one can make evenly nothing, if it behaves in reverse exactly the same. In the private surrounding field you can often still select yourselves, to whom you would like to have contact (and to whom not). In the occupation the thing looks completely different one, here must you inevitably with almost any clear-come, which with you business to possibly make wants. But which is now, if it with an important customer simply not to become warm to want Or if a customer is unsympathisch to you at first attempt already. Or if you feel that the customer has reservations opposite you. In such cases we often say ourselves: „With that I cannot simply. That is evenly a difficult customer. “With it you have then perhaps an explanation for failures or extremely toughly running sales talks - so surely still nothing will only change.

Here a small excursion offers itself: If one asks lucky working pairs, as you know each other learned, the surprising answer sometimes comes: „Beginning could not I it at all suffer, today are married we. “Such pleasing cases are always very amusingly, beyond that clarify them however one: Here completely obviously someone a second (or also third) got chance. Now one must marry its customers not necessarily directly - nevertheless they earn a second chance.

Is called concrete: Whether we find someone pleasant, hangs of the behaviors and unites character characteristics off and evenly also of it as we ourselves think of someone. Who falls here by the raster, keeps from us fast the stamp „unsympathisch “pushed open. And in things sympathy comes a consequence-fraught phenomenon to carrying: Sympathy wakes sympathy and antipathy provokes antipathy. If you meet your customer thus with reservations, it is almost an inevitable consequence that also your customers react with restraint. And in the relationship customer salesmen may not expect you that the customer makes the first step: It is because of you.

Do not remain on first or on superficial impressions hanging.

Do not step your customer with prejudices opposite. Examine yourselves whether you are loaded with prejudices and throws you these if necessary over board.
Show up tolerantly in relation to the opinions and opinions of your customers, even if they differ from your own.
Avoid all irrevocable sweeping judgements, and you keep open the possibility of changing an opinion again (perhaps before-calm).
Already adjust yourselves before the contact to the customer.
Do not partition yourselves emotional opposite your customers.
If you do not behave categorically after the same sample, remain open and flexible in handling other humans.
Try to think from the perspective of your Gegenübers and project themselves into its situation.
Accept all constant basic conditions and signs, under which the business contact takes place.

Summarized these points are called nothing else as: Always do not keep the readiness to find others pleasant and put you here stones into the way. Who here already blocks itself in the apron, that remains also the entrance to some customers on eternally locked. If you trösten yourselves thus with the fact that X or Y was evenly unpleasant humans and a difficult customer will remain also in such a way, then, because you give him no chance to stand there perhaps nevertheless in another light. As soon as you get to do it with difficult customers, examine yourselves first and your attitude. Do not look for the problem alone on the other side.

Sympathy is not a sales argument and in addition the basis for mutual confidence, which can be underestimated. At the latest if a customer from several equivalent offers of different offerers can select (and that is often the case), becomes the sympathy factor the crucial sales argument. Try nevertheless never, sympathy too heucheln. This works always unauthentisch and gekünstelt and becomes thereby the shot which loose-goes to behind. If you remain instead at any time them, keep however the readiness to meet your customers with a certain sympathetic consideration. From this a reciprocal effect often results: The other one finds us pleasant, what we again feel, whereby we bring opposite ours further sympathy. The ring closes, and the foundation for good business and for mutual confidence is put.

Current seminars with Stéphane Etrillard find you under:

Skillfully countered: Dialectic - argumentation - Schlagfertigkeit

02. April 2007 - 04 April 2007 Duesseldorf
26. June 2007 - 28 June 2007 Duesseldorf

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Sell is simple

11 July 2007 to 13 July 2007 Duesseldorf

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Rhetorik and dialectic premium

12. March 2007 - 14. March 2007 Chieming (Chiemsee)

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Public Speaking: Rhetorik - presentation - argumentation

23. April 2007 - 24 April 2007 Munich

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VIP Crash Coaching Rhetorik dialectic body language

23. May 2007 - 25. May 2007 Zurich

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Over the author:

Stéphane Etrillard, is considered as a prominent European expert to the topic „personal sovereignty “. With Entscheidern and high-level personnel he is looked for and well-known as councellors and „coaches of the new generation “. As Coach and an author he enjoys a outstanding call. With its open seminars within the range Rhetorik and dialectic as well as even PR, he help his participants to more sovereignty in all situations in life. Stéphane Etrillard obtain authority from practice for practice. Its proven know-how developed in the observation and company of several thousand high-level personnel and salesmen from most different industries. Among his private clients rank managers from Top enterprises, medium-size entrepreneurs and politicians as well as many humans, who get themselves with it new impulses, in order to arrange their communication goal-prominent. Is by numerous lectures and publications he a broad public admits become. Its books and audio Coaching programs rank among the Business Topsellern.

Contact:

Management of institutes His Excellency C S
Stéphane Etrillard Communication & Sales
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