Study occupies: Internet revolutionizes the market for assignment of handicraft and orders for service

MY-HAMMER AG (openPR) - the current study of the Humboldt university to Berlin shows: On-line platforms of handicraft and service auctions affect lastingly the allocation practice - market leader My-hammer is evaluated positively by the scientists - small offerers of handicraft and service auctions urge on the market - disadvantage: small selection and missing evaluations

Neuss, 28 February 2007 - which boomt market for on-line assignment of handicraft and orders for service - to this result a current study of the Humboldt university comes to Berlin. The restaurant computer scientists of the citizens of Berlin university confirm that the assignment of handicraft and orders for service is completed increasingly over Internet. „Ever already now orders for handicraft on on-line portals write and make more private people out publicly them accessible so for a large mass at Dienstleistern - we see herein a trend on a long-term basis “, explain Michael gape, scientific coworker of the Humboldt university as Berlin and study leader of the research project.

The experts estimate the total volume of the market for privately assigned handicraft and orders for service at approx. 160 billion euro annually. Nicholas Thiede, executive committee of My-Hammer.de, to which market leader in this segment confirms: „The market for handicraft and services has an enormous potential, I estimates that so far only 1% of the orders on-line are assigned - with rising tendency. “As the most important advantage for on-line placing of orders on My-Hammer.de identify to Thiede the existing number on over 100.000 evaluations of clients and - takers.

The market leader convinced the scientists of the Humboldt university with its offer also: „My-hammer offers a high utilizable value to its members and cut in a comparison with different other platforms than best ones off “, confirms Michael gapes of the HU Berlin. Thus the agency of craftsmen and Dienstleistern on My-Hammer.de offers four substantial advantages according to a questioning of group of focuses of different consumers from private households:

1) Comfort & transparency: The clients can comfortably from at home different offers catch up.
2) Options: With My-Hammer.de as market leaders client particularly receives many offers, from which it - to have to take without the most favorable - freely to select to be able.
3) Customer evaluation: The customer profits from the My-hammer-system of evaluation. Existing customers of My-Hammer.de evaluate the qualitative work of the contractors. Thus one foresees, how other members evaluated a contractor.
4) Price saving: The comparability of the offers makes it possible to select a low-priced and at the same time qualitatively high-quality offer.

In addition, on side of the contractors My-Hammer.de can convince: Craftsmen and Dienstleister find largest offer at orders on on-line platform of Germany, thus also at short notice existing, free capacities can be used in enterprises. An additional increase in value for the contractors results from the Akquirierung of customers beyond the borders of the own region.

Beside the market leader My-Hammer.de urge further on-line auction offerers for handicraft and services on the market. Nicholas Thiede of My-hammer judges these activities positively: „The market for on-line assignment of handicraft and orders for service is not exhausted yet. “My-Hammer.de convinced already for two years with this concept and captivates with the largest number of evaluated members on order giver and order taker side. „We register daily over 12.000 running orders and continue to represent the industry also over 65.000 members from handicraft and services enterprises “, so Thiede.

My-Hammer.de is a outstanding example of the change of „DO-it-yourself “to „the DO-it-for-ME-society “, because so far humans had to look for humans for information, in the future find information and offers. Which appears in the range Web 2,0 here, the marketing of lasting will affect as all marketing trends of the last 30 years together.

Their partners:

MY-HAMMER corporation
Public relation
Alexandra Nowak
Gerhard Hoehme avenue 1
41466 Neuss
Tel. (02131) 5606 - 221
Fax. (02131) 5606 - 217
E-Mail: Presse@My-Hammer.de

Sugar communication
Team My-hammer
Torstr. 107
10119 Berlin
Tel. (030) 247,587 - 0
Fax (030) 247,587 - 77
E-Mail: my-hammer@zucker-kommunikation.de

Over My-hammer AG:
My-Hammer.de is also over 12.000 daily running orders the number one under the auction platforms for orders for handicraft and services in Germany. My-Hammer.de represents thereby the largest private order book of Germany for handicraft and services. The spectrum of the auctions reaches from complete construction measures over repairs and housing renovations up to support and instruction.

With My-Hammer.de customers can stop orders free of charge. Craftsmen and Dienstleister try to undercut the delivered requirements in order to receive the addition. My-Hammer.de puts private clients into the position to accomplish advertisements. Clients save on average 30 to 50 per cent. By the system of evaluation of My-Hammer.de the customers can examine the quality and reliability of contractors. The seat the MY-HAMMER AG is Neuss; the enterprise has approximately 20 coworkers. My-hammer in the Internet: www.my-hammer.de

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