Quality creates confidence

Torben L. Brodersen, DFV managing director (openPR) - Berlin, 22 February 2007 - the German Franchise federation registered association successfully continues its quality offensive with the extended examination of the photograph procedure of Franchise systems. Since introduction of the DFV system check in May 2005, approximately 50 Franchise systems received the certificate of the DFV and many systems to rule itself still in the test procedure. Not only the large and considerable Franchise systems were successfully examined, but also small and middle. Because not the size of the system decides on the assignment of the certificate and thus on the quality, but the concept conversion. In particular the ranges system concept, products/achievements, strategy and management are analyzed. In addition the observance of minimum standard is examined and questionings in a random sampling way of the Franchise taker satisfaction is accomplished.

The testing method accomplishes a neutral evaluation place, those again the international Centrum for Franchising and Cooperation (F&C), at the University of Münster is subordinated. One examines for basis of the Ethikkodexes and on the basis the guidelines of the DFV system check. Only if all criteria are fulfilled, the F&C expresses a recommendation regarding the certificate assignment. „As the first address for Franchising in Germany we introduced a quality offensive in form of the DFV system check in the Franchise economy “, described Torben L. Brodersen, managing director of the German Franchise federation. „Quality creates confidence, many of our member enterprises the DFV system check successfully went through. Thus the quality and the seriosity of the examined system are occupied, “so Brodersen further. „The Franchise givers again see a chance in the suggestions on the process optimization for the advancement of the own system. “

The adjusting Franchise industry sits down thereby on quality and seriosity in the own rows, because this industry boomt. The franchise industry can numbers call, about which other industries only dream. At present 421,000 humans in the franchise industry and the Umätze of the last years work could continuously on more than 32.4 billion euro be increased. No miracle, if these numbers attract also fast Geschäftemacher again and again. So that black sheep in the franchise economics do not have a chance, the DFV system check could successfully be established as quality seals.

German Franchise federation registered association.
Pascale pigeon
Pressing and public work
Luisenstr. 41, 10117 Berlin
Tel. 030/278 902-12, fax: -15
E-Mail: taube@franchiseverband.com
Internet: www.franchiseverband.com

The German Franchise federation registered association is since 1978 a central representative of the German Franchise economy and represents the industry on national and international level. By the examination of the enterprises with its admission and the obligatory guidelines for fair Franchising, the DFV represents the quality community of the Franchise industry.

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