Large offensive against Produktpiraten - Hansgrohe AG announces copiers the fight

Also in the interest of the specialized trade and the consumers: Falsifications belong under the wheels. With the tariff Hansgrohe let falsified Raindance Handbrausen common destroy. (openPR) - Frankfurt/Main/scold oh, the 2. March 2007. The Hansgrohe AG with master seat in scold oh/Black Forest (www.hansgrohe.com) starts on the occasion of the world guidance fair of the sanitary sector ISH 2007, of 6. up to 10. March 2007 in Frankfurt takes place, a new offensive against plagiarisms and copied products. Together with tariff and patent lawyers the family-led enterprise will pull during the fair like already in the past copies and imitator products, which hurt Hansgrohe of patent rights, from traffic.

„We invest annual between two and say three million euro into the protection of our rights as well as into the fight against Ideenklau and plagiarisms “, member of the board Richard Grohe. „Meanwhile we proceed from an estimated economic damage with three per cent of our net turnover by Produktpiraterie. Transferred this means that with Hansgrohe the creation of new jobs in considerable order of magnitude - we speak here of approximately 100 places - is prevented by plagiarisms and imitator products. Also for this reason we have the campaign ‚discover the originals' in the life called, in order to break a lance for quality and originality. “

Honour, whom honour is entitled
The Ideenklau a problem is actual, with which the Hansgrohe AG has to argue for years. Showers and armatures of the idea-rich bath and sanitary specialist are copied just like complex showering and Wellness systems. Even product packing is copied, in order to make itself the high admittingness and the good image of the mark Hansgrohe. Meanwhile its own team in that worries world-wide active enterprises, supported from attorneys, about the penetration of its patent rights.

„The copy, then is called it, is the most honest form of the radix complement. When innovative enterprise have we the doubtful honour “, describes member of the board Richard Grohe, „that our success products such as Raindance showers are very often copied. That reaches from the fundamental product idea up to the complete Design. “

Responsibility in relation to consumers and specialized trade
Apart from the economic damage enterprises, whose products are copied, do not have to count on image damage which can be numbered. This results to the bad processing, and from function or safety lack of plagiarisms, from the often unsatisfactory quality, which are then falsely attributed to the original. Actually quality faults and insufficient product security, even health risks can occur with imitator products and plagiarisms. There „Hansgrohe of products “, stresses Richard Grohe, „provides for more fun in the bath, because they are high-quality and long-lived, in form and function. Also therefore we want to supplement the necessary fight against Produktpiraten around a campaign, which puts the advantages out of original products. “

Consistently pursued that 1901 created enterprises Hansgrohe each patent right injury and proceeds if necessary also with complaints against it. Actually the Hansgrohe AG cannot only achieve legal successes meanwhile in Europe against producers and salesmen of pirat copies. Also in China the enterprise obtained judgements against producers of plagiarisms. 120 procedures are to time in „the realm of the center “pending. 83 ended already with a judgement in favor of black forests of the armature and shower manufacturer. „We are this also in the sanitary large and specialized trade guilty to our partners “, underline Richard Grohe, „them have just like we as mark enterprise under the cheap copies to suffer. “

Further information:
Hansgrohe AG
- Pressestelle -
Dr. Carsten Tessmer/Heike Schmidt
Tel.: +49 (0) 7836/51 3009/1297
Fax: +49 (0) 7836/51 1170
E-Mail: public.relations@hansgrohe.com
www.hansgrohe.com

The enterprise Hansgrohe (www.hansgrohe.com) with master seat in scold oh/Black Forest acquired itself in its soon 106jährigen firm history within the sanitary sector the call as one the innovation leader in technology and Design. 2005 gained the enterprise with its marks Axor, Hansgrohe, Pharo and Pontos a conversion of 476 millions euro (2004: 428 millions euro) - in the comparison to the previous year a plus of 11 per cent. On this basis the enterprise created new jobs also in the year run off again at home and abroad. World-wide the Hansgrohe group employs today more than 3,100 woman employees and coworkers, of it two thirds inland. The enterprise produces in five German works, in France, in the Netherlands, in the USA and in China.
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