Competition advantages by Competitive Intelligence

(openPR) - Berlin, 15 February 2007. Of 08. - 10. May 2007 organizes marcus evans in the hotel Hilton Berlin an annual convention with Pre Conference Workshop about Competitive Intelligence. By the consistent organizational and IT-based support of Competitive Intelligence processes enterprises can attain long-term competition advantages, in order take and to hold be able a prominent position in the market. Traditional ones and rigid market analyses are not sufficient long, in order to be able to react to the constantly changing market conditions flexibly.

Apart from the meaning of Knowledge management Tools during the market and competition observation rank also the concrete sequence organisation and the processes for a Implemetierung of Competitive Intelligence, which can be initialized, among the main topics of the meeting. In addition the employment is worked out and discussed by competition information and competition analysis systems by data bases and CI-software.

Under the conditions of the intensified competition and the globalization of the markets information becomes a crucial factor of business success. It applies to determine continuously and goal-exactly which customer needs are to be satisfied and which competitors with which products, technologies and services are present in the market segment or will be active in foreseeable time. Although market and competition observation are frequently already operated in the enterprise, a purposeful Competitive Intelligence does not take place usually. The most different data are raised and administered internally, united only rarely and analyzed however purposefully.

In the context of the two-day conference industry experts will report on the basis most different empiric reports on Best Practice of the competition-oriented enterprise control. By lectures from business practice possible alternatives for a lasting entrepreneurial success are to be pointed out to participants from all industries. marcus evans a composition of the participant field from members of the executive committee and the management, directors, directors/conductors and leading coworkers of the departments of Competitive Intelligence, Market Research & Intelligence, Businesses analysis & development, strategic business planning, expects Knowledge management, product management, Business Intelligence, research and development, technology management, patent management and Risk management.

marcus evans (Germany) Ltd.
Under the lime trees 21
10117 Berlin

Press contact:
Anne Fischer Werth (marketing manager)
0049 (0) 30/89061 264

marcusevans (Germany) Ltd. in the planning and execution of hochkarätiger, strategic Business meetings specialized. First-class Networkingmöglichkeiten and views of the newest enterprise strategies and - trends are guaranteed to our participants the senior Executive level.

marcus evans services:

· Exclusive congresses and forums for the industrial industry
· V.I.P. Support for enterprises with first-rate international Sportveranstaltungen
· „on-line Businesses “information for the entire financial market
· Comprehensive reports on strategically important topics for enterprises
· Made to measure one developed Business training

marcus evans clientele:

Private sector, occupation and trading organisations. Over 7.000 customers and 54 offices world-wide, among them 870 of the 1,000 largest companies of the world.

marcus evans locations:

Head offices: London and Bermuda; Regional general agencies: Pacific Asia (with seat in Sydney); North America and Canada (with seat in New York). Regional addresses: New York, Chicago, Toronto, San Diego, Bermuda, Sydney, Hong Kong, Tokyo Kuala Lumpur, Amsterdam, Johannesburg, Shanghai, Mumbai, Berlin, Stockholm, Singapore, Houston, Montreal, Monaco, Atlanta, Cape Town, Prague, Barcelona, Cyprus, Barbados, Madison, Seoul, Budapest, San Francisco, Cleveland, Bratislava, Bangkok, Detroit, Calgary, Leipzig

marcus evans coworkers: World-wide over 3.000

marcus evans year of the foundation: 1983

marcus evans annual turnover: Over US $500 million

marcus evans head office: marcus evans, 11 Connaught Place, GB London W2 2ET

marcus evans mission:

The supply of our customers with latest current restaurant information and best specialized knowledge, in order to support it in their striving for a strategically valuable competition advantage.

marcus evans vision:

We make it for our coworkers possible to offer just as innovative as inspiring and indispensable products and services for which at our customers also an actual need exists. For this kind we will work from without exception all - our customers just like of our coworkers - respected and estimated, because they can see that we made a noticeably positive contribution to business success.

marcus evans enterprise values:

· Quality: Our customers can rely on the fact that we supply products and services to them with in the quality wished by them.
· Pro activity: We encourage humans actively to see and also differently concern the things differently.
· Energy: Heart of our business philosophy is a positive attitude. Thus we make much only possible.
· Success: We do not only estimate success - in our enterprise success is also recompenced.

Firm profile:

Their partner for extensive services

marcus evans, an offerer of restaurant economics, leading world-wide, specialized in the conception and execution of first-class meetings. The Produktportfolio of marcus evans covers both Business and restaurant economics and exclusive conferences, market analyses, professional trainings as well as B2B Internet solutions. marcus evans employs over 3.000 coworkers at world-wide 54 locations and gains a conversion of more than US $ 500 million. Primarily supplies marcus evans restaurant economics and expertise, which secure the customer a valuable competition advantage and carry a positive success contribution out.

Our goal…

… is it to make first-class restaurant information available which makes a positive contribution for the entrepreneurial success of our customers and secures a valuable competition advantage.

… is to be been it, driving Kraft during the supply of strategic restaurant information.

Our achievements:

marcus evans summits:

We organize world-wide annually over 150 Business and restaurant economics at the most exclusive places. Our participants - Topentscheider of the most diverse industry receive the singular opportunity to exchange current information with prominent specialists.

marcus evans conferences:

We conceive and coordinate annually more than 1,000 high-quality Business ton Businesses conferences, which are cut to the need for information of the elevated management. Our speakers are specialists from international large-scale enterprises and financial establishment ions, as well as of schools for economics, academic mechanisms and government Ministries. Our conferences are visited annually by over 100.000 participants and 16,000 speakers.

marcus evans trainings:

And we offer both industry-oriented general management trainings. Due to our large offer at high-quality practice courses inclusive videos and CD-ROM we can cover the entire training need of the customer enterprises (jedwelcher size and at each geographical location). With the training conception the contentwise objective of the customer is the center of attention. Our Research department assures always economic topicality of the topics to our customers.

marcus evans sport hospitality:

We care for expertly honour guests of enterprises with the bedeutensten international sport events of the whole world. The meeting calendar of the “The Hospitality Group (THG)”,” sport marketing Group (SMG)” and “internationally Championship management”, is a nearly complete listing of international sport events.

marcus evans Linguarma:

Linguarama accomplishes need-specific language courses for numerous businessmen and specialists of many companies operating world-wide for more than 30 years. Linguarama - training concepts support the entire education process in the enterprise from the requirement planning to the professional conversion.
Established strategies to the success in learning safety device and to the Bildungscontrolling guarantee the effectiveness of the Linguarama - to training measures.
Linguarama - courses shift the Lerner in the situation to communicate successfully and with self-assurance in the foreign language.

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