CRM dialogue for bank and Finanzdienstleister
Saratoga businesslounge: Management dialogue instead of technology mono logs
(openPR) - customer relations management beyond the IT-Tellerrand regard
Unterföhring, 8 February 2007 - ‚CRM is more than technology' reads the slogan of the first Saratoga businesslounge of dialogue forum for banks and Finanzdienstleister to 7. March 2007 in Frankfurt. Over lectures in line with standard usage as well as both business and IT-Entscheider are to receive valuable beginnings and inspirations to a following industry dialogue to the group of topics “customer relations management in banks”. The forum is based on an initiative of Saratoga of system in co-operation with the Bankingclub as well as the enterprises union Investment and Numcom software.
In the course of the RH focusing on personal customer service and the associated optimization of the selling achievement the customer relations management in banks wins increasingly in meaning. The so far strongly IT-lastige development of the appropriate enterprise concepts is considered however as one of the main causes to the high failure ratio of CRM projects in the industry.
The Saratoga businesslounge forum lights up therefore primarily industry and surrounding field-specific challenges (like e.g. MiFID), banking transaction processes as well as economic objectives as essenzielle basis for a purposeful definition of technological achievement parameters. The stressed dialogue character of the meeting is to offer sufficiently opportunity to the participants to discuss individual CRM questions in the exchange with experts and other participating industry enterprises.
Due to close topic tables of the context between economical requirements and technological feasibility the forum addresses itself both to high-level personnel from selling, marketing and service and to IT responsible person.
For the meeting to 7. Knew March 2007 Patrick Vollmer, CRM project manager with union Investment, Thorsten cock, bank selling expert and founders of the Bankingclub as well as inhabitants of Zurich the enterprise Numcom software AG, specialist for business process optimization in banks, when partners and advisers are won.
The Saratoga businesslounge Finance dialogue forum takes place in the mansion Kennedy, Kennedyallee 70 in Frankfurt A.M.
Contact:
Saratoga of system (Germany) GmbH
Jürgen wool cutter
Marketing & Communications
Settler route 2
D-85774 Unterföhring
Tel.: +49 89 689502 12
Fax: +49 89 689502 25
email: juergen.wollenschneider@saratogasystems.de
Over the Saratoga businesslounge
The Saratoga businesslounge is an initiative of Saratoga of system, a specialist in the area of customer-centric strategies (CRM) and technologies also over 20-year old expert's assessment. In close co-operation with opinion leaders, management consultations, development companies, media and user enterprises the forum wants to promote an holistic and differentiated CRM view as well as to sharpen the understanding for customer-oriented organization forms and business processes.
A goal of the Saratoga businesslounge is the initiation of an open dialogue between experts and high-level personnel of large and medium-size enterprises, focused on economic questions.
Further information receives you under www.saratogabusinesslounge.de
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