BLACKSPOT CAMPAIGN STARTS IN GERMANY

The BlackSpot Sneaker V2 (openPR) - like cool are Nike and CO. really!

Even if it Nike, Adidas, Reebok and CO. gladly to conceal, meanwhile know most humans want that behind the multicolored plastic front of the multinational companies and their paradiesischen advertising world the typical production conditions of globalisierten capitalism stand:

- Kinderarbeit or cheap wage slavery in world market factories
- the murder of animals for “leather production”
- the destruction of the environment by Pestizideinsätze on cotton plan days,

in order to call only some the visible phenomena. Like other industries also the shoe industry follows with the selection of their production locations free market considerations: Is produced, where a defined quality is offered for as small a costs as possible, in order to be able to offer the final product for competitive prices, so that for the company as satisfying a profitability as possible is ensured.

Sand in the transmission - “ethical consumption”

Capitalism and all the problems accompanying with it are abolished not today on tomorrow; in addition, it is no insurmountable fate, which we must surrender ohnmächtig. The attempt, the manufacture conditions for the companies (speak in financial regard) will improve contributed from the behavior that consumer inside. It is completely clear that capitalism is not overcome by pure consumer conversion and that everything becomes better, if only the whole world drinks fair trade coffee; but leaves itself at an important point by consumer change set:
Projects can be promoted, try the production conditions to improve, by fairer wages, fair conditions of work and by the use of veganen raw materials from lasting cultivation or better - controls for biological cultivation.

The Canadian group of Adbusters (admits among other things by their creative anti-advertisement actions) set itself exactly this to the goal; they have begun directly in the goods production process to intervene and even ensure that humans alternatives are offered.

An alternative: BLACKSPOT SNEAKER

The first step literally done with the production BLACKSPOT SNEAKER: The Blackspot Sneaker is a Turnschuh, which negates the “Coolness” of the Nike shoes: In place of cheap wage work in the so-called Trikont it is manufactured in a trade union-led factory in Portugal. Besides it consists to 100% of biological materials and is complete vegan. In the luggage it has however still another completely special accessory: The red point at the shoe point is there only appropriate for a reason: Around Nike and CO. to step strongly into the ass.

After a sensational success of the first model, particularly in the USA, Canada and Europe, now the gates are open far. The Coolness of the large shoe manufacturers catches on to crumble, their beautiful front peels. The medium resonance in the whole world at the beginning of the Blackspot campaign was amazing. Already soon a second Blackspot model followed: The Unswoohser. Likewise 100% fair trade, bio and vegan are this shoe equipped with a sole from recycleten motor-car tires. So far scarcely 18,000 pair of the two shoes was sold! The special at the Adbusters anti-company is that each buyer automatically receives by the acquisition of a Blackspot pair a equal portion of the anti-company and is thus enfranchised. For example, if one decides, how the gained profit is to be invested.

The shoe is already available since longer in Germany. To 05.05.2006 roots OF Compassion start now a campaign for the further spreading of the Blackspot idea, which is rung in with the Launch of the Website WWW.BLACKSPOTSNEAKER.DE.

We would be pleased about their support. Please they our side and the Blackspot idea in your newspaper, on your Website, in your on-line news type characters or on other way mention.

They find photo material to the campaign under: www.blackspotsneaker.de/media.htm

Gladly we are to you with questions at the disposal:
Contact: Marc Pierschel - 0251/1367890 - info@rootsofcompassion.org

Furthermore they can visit also our Websites:
www.blackspotsneaker.de
www.rootsofcompassion.org
www.blackspotsneaker.org (English original side to the Blackspot campaign)
www.adbusters.org

root OF compassion
warendorferstr. 148
48145 cathedrals

Root OF compassion is a collective of humans, who promoten the Veganismus, human rights and earth release on a non profit background want. The whole money, which we is gotten on new products or other projects spent! Our goal is it, the idea of a positive future for each organism, without spreading exploitation, wrong and suppression.

In Canada the residents Adbusters lead a schillernden and imaginative fight against consumer terror and mark illusion. The Adbusters forms since its establishment 1989 for loud and multicolored trunk within the social movements of the information age. Every two months publish the pioneers under the medium activists a magazine driven out world-wide. They operate the Website www.adbusters.org and initiate international campaigns like the “TV turn off Week” and the “Buy emergency-hung Day” on its one-day consumer renouncement annually over millions humans take part. The Event mentioned in Germany also “purchase ix-day” takes place on tomorrow's Saturday to the twelfth mark.

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OpenPR - http://openpr.de/news/85875/BLACKSPOT-KAMPAGNE-STARTET-IN-DEUTSCHLAND.html